Find answers to your most common questions about Fred® below.
We love hearing from our Fred® users! Your feedback and queries have helped us compile this list of frequently asked questions. If you don’t find what you’re looking for here, please visit our homepage or contact us directly for further assistance.
Fred is a fluid responsive email designer that empowers you to create beautiful, professional, and effective email designs with ease.
No, Fred is not an ESP. Your email service provider is responsible for tasks such as processing, sending, managing lists, and handling unsubscribes. Fred focuses on the design aspect, helping you craft visually stunning emails.
Absolutely! You can sign up for a free 14-day trial of Fred. This is a fully functional version of Fred, allowing you to create your own designs immediately and experience its capabilities firsthand.
No, you are under no obligation when you sign up for a free trial of Fred. It’s a risk-free way to explore the software and see if it’s the right fit for you.
Yes, to send yourself a preview of your email design(s), you will need to purchase a subscription for Fred. You can choose between monthly, quarterly, bi-annual, or annual subscriptions.
No, you don’t need any coding skills to use Fred. It’s designed to be super easy and intuitive, allowing you to create mobile-friendly, fluid responsive email designs without writing a single line of code. And if you ever need help, our support team is here to assist you.
No, currently there is no way to convert third-party HTML coding into Fred. However, you can recreate your existing designs within Fred using its intuitive interface and features.
No, Fred does not manage contact/subscriber lists. This is typically handled by your email service provider (ESP).
Fred will export your design and send a preview email with a ZIP or TAR compressed file attached. This file includes:
The HTML version can include image URLs hosted by Fred, local (relative) URLs, or custom URLs, depending on your export preferences.
Fred does not require direct integration with third-party platforms. Instead, it provides standard HTML files that you can easily import into your email marketing platform of choice. This gives you flexibility and compatibility with a wide range of ESPs.
If the end result looks different from Fred’s preview, it’s likely because the HTML code was modified after leaving Fred. For instance, pasting the HTML directly into a third-party WYSIWYG editor can alter the code, potentially breaking the fluid responsive design.
To ensure the best results, it’s recommended to import the ZIP or TAR file directly using the third-party’s import feature, bypassing the WYSIWYG editor. If no import feature is available, paste the HTML into the text area field, not the editor.
Fred currently offers a feature called “shared connections.” This allows two or more users to share and synchronise connected accounts data, including templates, images, settings, and resources.
Yes, Fred provides dedicated customer support directly through the app. Once logged in, simply click on the account icon and select the “Support Ticket” tab to request help, suggest new features, or provide feedback on your experience to help us make Fred even better!
Fred is hosted on origin data centres in the UK, providing a sustainable and auto-scaling secure infrastructure. The service is built to scale and support a high number of concurrent sessions through global data centres and CDN nodes for fast image delivery.
Fred offers flexible pricing plans to accommodate different needs and resource requirements. All features are included as standard in every plan.
All plans include:
Standard Plan:
Additional Resource Upgrades:
You can upgrade your platform subscription for additional resources:
With a paid Fred plan, you get all the features of the free trial, plus:
Your Fred account is active as soon as you sign up. However, you will need to purchase a subscription to unlock the ability to send preview emails. If you have purchased a subscription, your account will become fully active on the same day as your payment.
Yes, we offer a 20% discount on 6-month and 12-month subscriptions for non-profit organisations. To receive the discount, simply contact us with the registered details of your non-profit organisation before purchasing, and we’ll provide you with a discount code.
We currently accept payments via:
We use Stripe as our payment gateway for processing payments and managing subscriptions. Invoices are emailed to the address registered to your account from billing at fred.london.
No, we do not store any of your credit/debit card information. Your payment details are processed and secured by our payment processing partner, Stripe. Stripe is fully PCI DSS compliant for processing and managing the security of payment information.
Yes, you can cancel your Fred subscription at any time through the Subscription page of your account.
If you are unhappy with your purchase, or if you have an issue we cannot resolve that makes the system unusable, we are happy to provide a complete refund within 14 days of your original purchase.
Refund Conditions:
You can access your Fred account in two ways:
The login process requires the email address you used to sign up, your two-factor authentication PIN number, and the daily one-time password.
Two-Factor Authentication (2FA) adds an extra layer of security to your Fred account beyond just a username and password.
It requires a second form of verification, such as a time-based one-time password (TOTP) generated by an app on your mobile device.
This significantly strengthens the security of your account and helps protect your valuable email designs and data from unauthorised access, even if your password is compromised.
A new, secure random password is generated for your Fred® account the first time you login each day. This password is automatically emailed to you during the login process and expires at (23:59 UTC).
It’s only required for your first login of the day; subsequent logins will only require your 2FA PIN. This daily password change adds another layer of security to your account.
NOTE: Although the email is sent immediately, it may take a few minutes for it to arrive in your inbox. If you whitelist @fred.london domain with your email provider, this should prevent delays and avoid spam filtering.
When logging in, enter the email address used to sign up for Fred and your 2FA PIN. You’ll then see a dialogue box:
ALERT: Enter Your Password
Reuse the password you received earlier today or reset
IMPORTANT! Do not close the browser tab or click the back button, otherwise the password may fail.
If you haven’t received the email with the new password after a few minutes, click the “reset” link. This will trigger another email with a new password and return you to the start of the login process.
NOTE: Although emails are sent immediately, your email provider may delay delivery. It’s a good idea to whitelist the @fred.london domain to prevent delays.
When you signed up for Fred and scanned the QR code to set up 2FA, you were asked to store the secret key. You can use this key to restore 2FA on your device, PC, or Mac.
If you’ve lost the secret key, email activations at fred.london and we’ll guide you through an identification process. If successful, we can reset your 2FA.
NOTE: Always keep your 2FA secret codes in a safe place or online vault. It’s also good practice to install a 2FA app on both your mobile phone and PC or Mac. This is much easier than going through the identification process!
Fred® prioritises the security of your account and data. To safeguard your information, we have strict session management policies in place. Your authenticated session will automatically expire if any of the following occur:
By understanding our session management policies, you’ll know what to expect and avoid confusion if you’re logged out unexpectedly.
New to Fred?
No problem! Click the Fred logo or the Home link in the navigation bar to explore our homepage and discover how Fred can simplify and enhance your email design process.
Have Any Other Questions?
If you have more questions on our pricing, plans or billing then please contact us, we’ll be happy to help.
